Amazon and Google still dominate the smart speaker market


Sector smart speaker growth is confirmed even if, due to the coronavirus pandemic, figures are clearly slowing down compared to the last quarter of last year; this is what follows from a Strategy Analytics study that says good In the first quarter of 2020, 28.2 million smart speakers were sold.

More specifically, this is an increase of 8.2% year on year or compared to the same period in 2019. A trend that would be recognized as absolutely positive if the unbelievable + 44.7% were not recorded in the 4th quarter of 2019. In any case, these are still positive results, given the delicate economic situation.

To make the lion’s share are the “usual two”: Amazon the market share decreased from 28.3% at the end of 2019 to 23.5% today, which represents a significant increase on an annualized basis (in the 1st quarter of 2019 it amounted to 21.5%). should Google with a market share of 19.3%, also in this case increases compared to 17.9% recorded in the first quarter of last year.

To clearly affect sales decline smart speaker this quarter the number of Chinese manufacturers (Xiaomi, Alibaba and Baidu) who was the first to suffer from the effects of Covid-19. It is expected that the situation will be diametrically opposite in the second quarter, with the aforementioned Amazon and Google expecting the first strong blows.


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