Danone stops the advertising campaign involving Porechenkov – Ambassador Shamshur
Danone, French dairy producer, ends an advertising campaign with Russian actor Mikhail Porechenkov.
This was announced by the Ambassador of Ukraine to France Oleg Shamshur on his Twitter page.
“I have good news for you. Danone France general secretary Matthias Vishera just called me. The company stops the advertising campaign with the participation of Porechenkov. Quick and adequate response. And now, when the appetite doesn’t ‘is more spoiled, good appetite,’ says the note from the Ambassador of Ukraine.
Earlier, Ukrainian diplomats in France reminded the representative of French company Danone Russia that actor Mikhail Porechenkov, involved in their advertising campaign, is “a henchman for the Kremlin terrorists”. Diplomats say big business should be responsible, while in the context of business benefits, one should not forget morality.
See also: Kiev is outraged by Danone’s advertisement for Porechenkov, who shot Ukrainians in the Donbass
As noted, the Russian unit of the company Danone involved in the advertising of its products, the actor Mikhail Porechenkov, who in the Donbass exhibited his cameras in the direction of the defenders of Donetsk airport.
Porechenkov prosecuted by Ukraine for terrorist activities.
Danone’s collaboration with this Russian actor has provoked strong criticism and outrages on social networks. Social activists and ordinary users of social networks have called for a boycott of the products of French society.
According to the materials: ukrinform.ru