How much users spent on apps during the outbreak

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Owners of Android smartphones and iPhones behave differently. But both attacked the entertainment material.

Quarantine for mobile: how much users spent on applications during an epidemic. Photo: Vazam

The coronovirus epidemic provoked serious problems for the global economy and trade, many in a state of constant stress and anxiety. But with the onset of quarantine, most smartphone users are ready to purchase entertainment applications in the Android and iOS stores.

Analysts at App Annie have produced a report stating that the first quarter of 2020 was the biggest demand for applications for users of Android and iOS devices. In particular, users spent 20% more time on programs and games than in 2019.

Users purchased applications for a total of $ 23.4 billion. Of this, $ 15 billion is on the App Store and $ 8.3 billion on Google Play. Most of the paid apps were games. For iOS, the figure is 65%, while Android users spent even more on games – 85%.

Experts associate the figure with quarantine, which was introduced worldwide. Owners of Android smartphones typically spent a lot of time at social and entertainment events to watch movies. IPhone owners use TikTok, YouTube and Tinder more. In the first quarter of 2020, 31 billion applications were downloaded. This is 15% higher than the previous year.

Summary PAYSPACE magazine

Recall that Ukrainian health monitoring service Doctor Online, together with mobile operator Kyivstar, launched its own chat bot in Viber Messenger. With its help, any user can order and pay for the purchase of drugs, download applications for online consultation with qualified doctors, and free express tests to get into the risk zone of infection with COVID-19 Can also pass.

Read: How to create and use QR codes: National Bank has developed requirements.

By content: App Annie


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