Nine cosmetic companies that will survive the crisis


The article presents the nine most successful cosmetic giants in the world.

The beauty industry is a multi-billion dollar business that can withstand severe economic crises and continue to grow. Below are nine of the world’s most successful cosmetic giants.


A leading cosmetic brand in the world, L’Oréal began its journey in 1909. Today, the company’s turnover exceeds US $ 30 billion per year. The brand offers decorative cosmetics, hair care products, suntan lotion and perfumes. The main brands in Concern’s business portfolio are L’Oreal Paris, Garnier, Maybelline New York and SoftShane. The company has at its disposal premium brands such as Lancôme, Giorgio Armani, Yves Saint Laurent and Kehl; Professional hair care products such as Crestes, Redken, Matrix and Pureology develops, and cosmetics distributors such as The Body Shop. You can learn more about products from these brands in multi-regional online stores Dressing.


The consumer goods manufacturer has managed to win its place in the cosmetics industry thanks to popular cosmetic brands such as X, Dove, Close-Up, Sunsilk and Vaseline. In 2017, Unilever announced the creation of a new company, Unilever Cosmetics International, to expand its global portfolio of iconic manufacturers of cosmetics and perfumes.

Estee lauder

Estée Lauder is one of the leading brands that offers skin care products, makeup, fragrances and hair care. Their portfolio includes over 25 brands that are sold in 150 countries. Since its founding in the 1940s, the company has contributed to the development of the beauty industry. Today, Estée Lauder continues to push the boundaries in the premium cosmetics market, making it one of the most popular cosmetic giants.

Procter and gamble

Based in Cincinnati, Ohio, United States, P&G occupies an important position in the skin and hair care business with several well-known brands, including Gillette, Head & Shoulder, Herbal Essence, Olay, Old Spice, Pantene, Safeguard, Oral-B and include. Too much. The manufacturer provides cosmetics and personal care products for men and women as well as babies and children.


Coty is a New York-based company that has built its cosmetic business through acquisitions in recent years. The company is a major player in the fields of perfumes, professional hair care and decorative cosmetics. She owns brands such as Adidas, Clairol, Covergirl, David Beckham, Katy Perry, Max Factor, Rimmel, Sally Henson and Vella. The producer also owns premium trademarks such as Marc Jacobs, Calvin Klein, Chloe, Gucci, Hugo Boss and Darshan.


The Shizido brand was founded in 1872 as the first Western-style pharmacy in Ginja in Tokyo, Japan. The name Shiseido includes the founder’s desire to discover and create new value. The company produces all types of personal care products, including skin care, perfumes, hair care, tanning products, body care and makeup. Some of their popular brands include Shiseido, Za, Senka, Anessa, Sea Breeze, Nars, and Naked Essentials.


Byersdorff has been caring for the skin for 130 years. The brand offers personal care products, including cosmetics for the face and body. Some of his most important brands include Neaea, Eucerin, Labello, Florena and La Prairie. The company operates in various markets, including mass markets, dermocometics and premium cosmetics.

Johnson and johnson

Although J & J is a pharmaceutical brand, it is known for its beauty products. The manufacturer provides baby care products, skin care products and oral care. The group’s best-known brands are Johnson’s Baby, Neutrogena, Avino and Listerine. Some baby products, such as oils and shampoos, have become synonymous with Johnson & Johnson.

Cao Corporation

Cao Corporation has been included in the Forbes rating as a company with a turnover of US $ 34.4 billion. The manufacturer is headquartered in Japan and sells products in all cosmetic categories, including makeup, facial, body, and hair care products. He has popular brands such as Bioré, Jergens, John Frieda and Goldwell.


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