Restarting Nokia brand from HMD Global is not going according to plan. The Finnish brand, also due to the ongoing emergency in the field of healthcare and the economy, has closed the first quarter of 2020 is negative, record of a real collapse in smartphone sales.
According to data published by Counterpoint Research, in fact, sales of Nokia smartphones in the first quarter of this year were simply 1.7 million units with a drop of -45% compared with the data collected in the first quarter of last year, when the total number of units sold exceeded 3.1 million.
The result Nokia received in the first quarter of 2020: the lowest registered brand since the second quarter of 2017, or from the first quarter in which the Nokia brand returned to the international market thanks to HMD Global. Given the difficult international situation and some news ( Nokia 8.3 5G with the Snapdragon 765G it will arrive only in the summer, while the top of the range Nokia 9.3 PureView will be presented in late summer), the second quarter of 2020 is likely to be even more negative for the Nokia brand.
A restart can occur only in the second half of the year, when new 8.3 and 9.3 appear, to which a new average level (7.3) should join.