Despite numerous attempts, Before restarting Sony in the smartphone market is still far away. In fact, the Japanese manufacturer closed first quarter of 2020 with a negative record smartphone sales. According to official figures, in fact, Sony is only in the market 400 thousand units its Xperia smartphones worldwide in the first quarter of 2020.
Compared to the first quarter of last year, Sony sales fell sharply. In fact, in the first quarter of 2019, Sony sold 1.1 million units. The comparison between 2019 and 2020 confirms drop more than 60% for the Japanese manufacturer.
Recall that Sony plans to release two smartphones, officially unveiled in February last year, but still awaiting debut. This is the top of the range. Xperia 1 II and middle Xperia 10 IIprojects that can have a very limited impact on overall brand sales.
In the second half of 2020, new smartphones may appear. Of course, despite limited sales, Sony is not going to abandon its mobile unit, which plays a strategic role for the company, even if it concerns research and development related to photographic sensors for mobile devices, which represent an increasingly important business. for sony.