Ukrainian Banda has become the most effective advertising agency in the world
The international rating Effie Index recognized the Ukrainian agency Banda as the most effective independent advertising agency in 2020.
This was reported on the Effie Index website.
“The most important thing a brand should do in the world of communications right now is to be sincere. We have entered the era of openness. There is no more b2c or b2b , now it’s 2:00 am: Human to Human, “agency co-founder Yaroslav Serdyuk wrote on Facebook.
The agency’s portfolio, in particular, includes projects for Cabanos, Luxoptics and the National Art Museum. Other agency awards include the Bronze Lion of Cannes for the 2017 Eurovision Song Contest Celebrating Diversity.
See also: In Ukraine, the winners of the small business support program have been identified #DigitalD
In addition, according to the note, Unilever became the most effective advertiser of 2020. Coca-Cola propelled McDonald’s to 2nd place in the ranking of the most effective brand. The WPP group was named the most effective advertising group and McCann Worldgroup was chosen as the most effective among the agencies in the network.
The Effie Award was created in 1968 by the American Marketing Association. After the Effie Awards find their holders all over the world, an overall score is formed. The Global Effie Index analyzes and ranks data from finalists and winners from more than 50 countries.
The 2020 ranking reflects a selection of more than 4,000 Effie winners and finalists around the world announced between January 1, 2019 and December 31, 2019. The list of Effie Ukraine 2019 winners can be found on the award website.
According to the materials: ukrinform.ru