World’s top 100 most expensive brands

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The total value of the world’s major brands is $ 5 trillion, equivalent to Japan’s annual GDP.

Photo: Financial Times

according to this Annual rating Despite the economic and social consequences of COVID-19, the world’s most expensive brand, the BrandZ Top 100 2020, the total value of the world’s leading brands grew by 5.9%, reaching $ 5 trillion, equivalent to Japan’s annual GDP. The figure has increased by 245% since 2006.

Amazon has maintained its leadership – the brand is valued at $ 415.9 billion, up 32% from 2019. In general, since 2006, when the company first recorded a rating, its value had risen to about $ 100 billion.

Traditional technology brands top the list. They account for more than a third (37%) of the total value of brands in the top-100. Apple placed second, while Microsoft “Bronze” (it finished 4th in 2019), overtaking Google.

Rank 2020

The brand

category

brand value ($ Million)

How much has the cost changed

Rank 2019

1

Adventuress

Ecommerce

715 855

32%

1

2

Apple

Technology

352,206

Fourteen%

2

3

Microsoft

Technology

326 is 544

thirty%

4

4

Google

Technology

323 601

Five%

3

Five

Visa

payment

18809

Five%

Five

6

Alibaba

Ecommerce

152 525

Sixteen%

7

7

Tencent

Technology

150 978

15%

8

8

Facebook

Technology

147 190

7%

6

Nine

Macdonald’s

Fast food

129 321

1%

Nine

ten

Master card

payment

108 129

18%

12

Asian brands represent a quarter of the top 100 brands, 17 of which are Chinese brands led by Alibaba. The latter cost increased by 16% per year and amounted to $ 152.5 billion.

For the first time, TikTok entered the top 100 by taking 79th place. The brand was valued at $ 16.9 billion, which allowed it to bypass companies such as KFC, Uber and Adidas. For the first time, UnitedHealthcare (86th place, $ 15.8 billion), Bank of China (97th place, $ 13.7 billion), Lancôme (98th place, $ 13.6 billion) and Pepsi were also included in the ratings. The MasterCard payment brand first entered the TOP-10 due to strong financial performance and growing popularity among consumers.

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It was previously reported that in 2019 the number of billionaires in the world has increased by 211 people, or 8.5% to 2,825. His fortune rose 10.3% for the year and totaled $ 9.4 trillion.

Read: Who and when will be the first trillionaire on the planet: research

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